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Saturday, December 12, 2009

Marketing Concepts


A Professor at one of the IIM's ( INDIA ) was explaining marketing concepts to the Students:-



1... You see a gorgeous girl at a party. You go up to her and say:

"I am very rich. Marry me!" - That's Direct Marketing



2... You're at a party with a bunch of friends and see a gorgeous girl.

One of your friends goes up to her and pointing at you says:

"He's very rich. Marry him." - That's Advertising



3... You see a gorgeous girl at a party. You go up to her and get her

telephone number. The next day, you call and say:

"Hi, I'm very rich. Marry me." - That's Telemarketing



4... You're at a party and see gorgeous girl. You get up and

straighten your tie,

you walk up to her and pour her a drink, you open the door (of

the car)for her,

pick up her bag after she drops it, offer her ride and then say:

By the way, I'm rich. Will you marry me?" - That's Public Relations



5... You're at a party and see gorgeous girl. She walks up to you and

says:

You are very rich! Can you marry ! me?" - That's Brand Recognition



6... You see a gorgeous girl at a party. You go up to her and say:

I am very rich. Marry me!" She gives you a nice hard slap on

your face.

- That's Customer Feedback



7... You see a gorgeous girl at a party. You go up to her and say:

"I am very rich. Marry me!" And she introduces you to her

husband.

- That's demand and supply gap



8... You see a gorgeous girl at a party. You go up to her and before

you say

anything, another person come and tell her: "I'm rich. Will you

marry me?"

and she goes with him - That's competition eating into your

market share



9... You see a gorgeous girl at a party. You go up to her and before

you say:

"I'm rich, Marry me!" your wife arrives. - That's restriction

for entering new markets

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